13,000 packs sold in five days! Sanyang Food brought a number of new products to the Expo to open up

Global food leader Sanyang Food appeared at the 7th CIIE, which brought a new Thai curry crab flavor Turkey noodles, pasta series and MEP soup noodles series, through a diversified product portfolio, fully demonstrated a deep understanding and accurate grasp of the differentiated and personalized needs of Chinese consumers. At the exhibition site, Sanyang Food carefully created the concept of "safe 'food' light station", highlighting the excellent results of Sanyang Food in food safety and quality control, and passing on its pursuit of excellent product quality to every visitor.

"Thanks to the stable economic environment in China and the huge brand effect brought by the Expo for enterprises, the performance of Sanyang Food in the Chinese market is very bright, showing a strong growth momentum." Since entering the Chinese market, Sanyang Food has always been committed to localized product innovation, and has continuously expanded and deepened its product line and sales network. At present, the team in China has doubled in size from last year, and has established close partnerships with more than 1,000 business partners, laying a solid foundation for the continued growth of the company. Looking forward to the future, Sanyang Food will further promote localized development, accelerate the pace of new products, continue to expand the product line, and strive to improve the efficiency and quality of the supply chain, in order to accurately respond to the diversified needs of the Chinese market, and provide consumers with more rich, healthy and delicious food choices." Jin Zhouyong, president of Sanyang Food China, visited the Expo in person and said in an interview with the media.

A number of innovative products were launched, bringing more choices to Chinese consumers

China's convenience food market is embracing huge growth opportunities, and according to industry reports, the market size is expected to exceed the trillion yuan mark by 2026. In this context, consumers' expectations for convenience foods are no longer limited to convenience, and they are increasingly inclined to choose products that are healthy, diversified and of high quality. In the face of increasingly fierce competition and product homogenization in the instant noodle industry, Sanyang Food has achieved differentiation through innovation and maintained its competitive advantage in the market.

This time, Sanyang Food grandly launched the new elastic grain pasta, using non-fried low-temperature drying technology, combined with Air-aging process, after cooking at low temperature conditions compared to the traditional way, after up to 9 times the drying treatment, giving the noodles a flexible and smooth taste, perfectly complex deliberate noodles classic flavor, while avoiding the health concerns brought by traditional frying. This product is designed for the pursuit of fast and efficient consumers, only need to cook more than 5 minutes, add the sauce bag and powder bag simple mix can be enjoyed, delicious and easy to get. These two flavors creatively combine the unique flavors of Korean barbecue and kimchi sauce, and subtly incorporate creamy flavors to make each bite rich and memorable.

The new MEP noodle soup series is a diversified extension of Sanyang Food noodle soup products, bringing consumers a richer taste experience through the creative presentation of global spicy taste. The two Southeast Asian hot and sour flavor products launched this time are based on Sanyang's in-depth analysis of China's instant noodle market and consumers' taste preferences, so that consumers can taste authentic Southeast Asian spicy dishes without leaving home. The first two flavors, garlic shrimp and Black pepper chicken, greatly enrich the taste buds of diners and provide more choices for young consumers who pursue differentiated, high-quality ready-to-eat experiences. In addition, Sanyang also carefully designed the 80g Slim Noodle small portion, to meet the consumer's appetite, for the pursuit of exquisite life of young customers to provide an ideal choice.

In addition, the first Turkey noodles jointly developed by China and South Korea - Thai curry crab flavor Turkey noodles is also on display at this exhibition, this customized product selected by Chinese consumers has been favored since the market, sold 13,000 packages within 5 days, the first batch of trial sales are sold out, a bag is difficult to find. It cleverly combines the most representative coconut milk flavor in Southeast Asia with the classic Turkey spicy flavor perfectly, fresh, complementary, fragrant, and spicy four unique tastes, accurately reproducing Thai flavor, each ray of noodles is soaked in the rich essence of curry, as if you are in the warm atmosphere of the Thai night market, can not help but exude "this bite of Thai road spicy!" . This achievement not only shows Sanyang Food's deep understanding of the Chinese market, but also reflects its unremitting pursuit of product innovation and market expansion, which is the stage result of Sanyang's deep cultivation in China.

The launch of the new product will further enrich the product matrix of Sanyang Food. Currently, Sanyang's products in the Chinese market include Turkey noodles series, soup noodles series, fried sauce noodles series, sauce series and other categories. The diversified product matrix not only provides consumers with more choices, but also meets the individual needs of different consumers.

The whole process can be traced from the factory to the table, and the safety of the food safety line is guaranteed

In this exhibition, Sanyang Food showed its firm commitment to food safety and practical actions, especially the real scene of the factory was copied to the booth, carefully built the "Sanyang peace of mind" food "light station", vividly showing the food safety management system of Sanyang from the factory to the table, but also highlights the determination of Sanyang to regard food safety as a top priority.

At the production end, Sanyang Miryang Factory follows the high standards of international food safety, has obtained a number of certifications, and conforms to the ISO environmental and health management system. Through precise environmental control and X-ray detection technology, the safety of the product is ensured.

In the Chinese market, Sanyang has specially launched the "five-fold guarantee" commitment, including strict inspection before export, customs inspection and quarantine, third-party comprehensive testing, storage period management and regular tracking and testing of products on sale. This series of measures strictly guarantee the full life cycle of products - from the Korean export to the Chinese market compliance, transparency and traceability, and provide Chinese consumers with safe and delicious food choices.

In terms of after-sales service, Sanyang Food attaches great importance to consumers' experience and feedback, and has an official customer service hotline, so that consumers can contact the customer service team in time to solve various problems in the consumption process. At the same time, this year launched a "food traceability QR code" on some products, consumers just need to easily scan the QR code, can get detailed information of the product, including production date, batch, inspection report and so on. This initiative has greatly enhanced consumers' trust in the Sanyang brand and further demonstrated Sanyang's emphasis on consumer feedback and commitment to food safety.

China and the ROK join hands to deepen the strategic layout and continue to invest in China to draw a blueprint for development

As an enterprise that has participated in the Expo for five consecutive years, Sanyang Food has a consistent confidence in the Chinese market. This investment decision is based on an in-depth analysis of China's sound economic fundamentals and the active support of government policies. China's huge market size, rich human resources, advanced infrastructure and extensive sales channels provide huge growth potential for Sanyang.

In the Chinese market, the business volume of Sanyang Food has increased year by year, and the products are loved by young consumers. According to the second quarter earnings report, the proportion of overseas sales of Sanyang has increased to 78% of the total sales, and the contribution of the Chinese market is particularly significant. In 2023, the sales of Turkey noodles have exceeded 257 million copies. As of October this year, the sales of the series in China increased by 30% year-on-year, totaling 300 million copies, and the global cumulative sales have reached 6.6 billion packets. It is expected to exceed 400 million copies by 2024.

China is one of the important overseas markets for Sanyang Foods, and the company is committed to continuing investment and seizing development opportunities. Looking forward to the future, Sanyang will continue to accelerate the research and development of local new products, and carefully plan to launch a product designed for the Chinese market every year to meet the differentiated needs of consumers. At the same time, in order to better serve the Chinese market, Sanyang has expanded its scale year after year, and the number of employees has doubled from last year to nearly 300, of which R&D personnel account for about 20%.

"In the future, we will continue to attract partners with innovative thinking and professional skills to jointly promote the sustainable development and innovation of Sanyang in the Chinese market." Jin Zhouyong, president of Sanyang Food China, visited the Expo in person and said in an interview with the media.

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